YouTube training

Get an overview of video marketing and set the right YouTube strategy for your business

Get your brand, product or service noticed all around the world with video marketing. If you really want a good YouTube channel, just signing up for YouTube is not enough. It is important to take some extra steps right after the registration. We’ll go through these steps in this training. You’ll learn how to best gain new subscribers as well as what YouTube campaigns formats we know. Indeed, most YouTube channels publish new videos, but their growth in terms viewership is very slow. We will discuss concrete examples of how we can influence growth.

YouTube training is designed for anyone who is interested in promoting their products or services in a professional way using YouTube videos.

You’ll get a half-day training session with a presentation delivered in a comprehensible form based on concrete real-world examples aimed at YouTube marketing in a nutshell.

What you’ll learn:

• Fundamentals of YouTube marketing and corporate YouTube channel setup
• Layout of YouTube Channel elements – meaning and explanation of terms
• How to correctly add a video to increase its viewership
• How to add links to web and social networks or improve the searchability of YouTube Channel
• How to use YouTube analytics and evaluate results
• Targeted advertising – Bumper Ads, IN stream and In Display advertising
• Statistics and strategies to increase the number of views
• How to best gain subscribers for your channel

 

Training session will be led by: