Setting the right strategy for your business

Set your strategy right and get ahead of the competitors

You will learn how to do online marketing effectively and incorporate all of its elements into your digital strategy. During the training, we will take you through the preparation, execution and evaluation of digital strategies, while discussing real-world examples. You’ll get to know digital marketing tools and how to connect them across all channels.

Training “Setting the right strategy for your business” is for users who want to make effective use of the company’s potential and learn the steps to take to set up the ideal strategy that will be one step ahead of the competition. It is also intended for project managers or marketers in companies.

You’ll get a full-day training session with a presentation delivered in a comprehensible form based on concrete real-world examples focusing on setting the right strategy for your business.

What you’ll learn:

  • Current state analysis – corporate strategy evaluation
  • Digital Ecosystem – see/think/do/care model
    • Content, marketing and evaluation strategy
  • What digital tools we can use to set up a strategy
  • Setting metrics for a specific audience – good practice examples
  • Integrating online and off-line marketing activities
  • Establishing connections across all channels
  • Designing follow-up strategies for obtained results
  • Trends in online marketing

 

Training session will be led by:

Martin, the co-founder and Head of Volis International, is among other things also a certified Google Partners Trainer. He is a very keen educator, and you can find him as a speaker at conferences and as a lecturer at start-up centres or at universities. Martin has been swimming in the waters of online marketing for more than a decade; this amount of experience allows him to see the bigger picture and to tailor the strategy to the needs of both small and large brands. As a bonus, he brings a tone of motivation, which helps with finding a comprehensive marketing solution.

Martin Volek

Experienced Instructor, Google Partners Trainer and Volis International CEO

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Duration

6 hours

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Bonus

Two-hour consultation following the training, space for feedback, assessment of training session learning outcomes’ incorporation in the company

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