Psychology and personalization in online advertising

Služby
Courses and seminars
Psychology and personalization in online advertising

Know your customers and influence their behaviour

Psychology plays an important role in creating advertising. In addition to providing information on the fulfilment of needs, it also creates a change in the attitudes of the target groups. For advertising to be effective, i.e. to influence the behaviour of a person, the viewer must be interested. Is advertising the mysterious seducer who forces us against our will to buy things that we do not really want or need or to buy things we want more often? We will also answer these questions during the “Psychology and Personalization” training.

“Psychology and Personalization” training is suitable for users who want to get even more insight into digital marketing and who want to discover their ads’ potential to increase demand for their products or services. It is also intended for project managers or marketers in companies.

You’ll get a half-day training session with a presentation delivered in a comprehensible form based on concrete real-world examples focusing on consumer behaviour as well as personalisation and creation of effective ads.

What you’ll learn:

How to influence customer behaviour?
Which type of information is most relevant to Slovak consumers
Consumer behaviour, or get to know your customers
Online consumer behaviour in your country / Europe
Having a strong effect in online marketing thanks to data
Examples of successful psychological campaigns
“Urging customers” as a tool to generate interest
Personalising ads – targeting, setup, creating content

Training session will be led by:

Martin, the co-founder and Head of Volis International, is among other things also a certified Google Partners Trainer. He is a very keen educator, and you can find him as a speaker at conferences and as a lecturer at start-up centres or at universities. Martin has been swimming in the waters of online marketing for more than a decade; this amount of experience allows him to see the bigger picture and to tailor the strategy to the needs of both small and large brands. As a bonus, he brings a tone of motivation, which helps with finding a comprehensive marketing solution.

Martin Volek

Experienced Instructor, Google Partners Trainer and Volis International CEO

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