Google Analytics training
Learn to read data correctly and use it to your own advantage
Measurability is one of the main benefits of online marketing. Most sites use Google Analytics to measure their campaigns. Knowing how to control and understand Google Analytics will help anyone who wants to do anything in online marketing. The training covers basic topics such as audience analysis and traffic analysis, but also addresses more complex tasks of event tracking, e-commerce data analysis, or attribution modelling.
Google Analytics training is suitable for users who want to deepen their knowledge of measuring data and properly evaluate their campaigns. It is also intended for project managers or marketers in companies.
You’ll get a half-day training session with a presentation delivered in a comprehensible form based on concrete real-world examples focusing on correct and effective data evaluation.
What you’ll learn:
- Google Analytics basics and settings (functionality, use, explanation of terms)
- Data evaluation, understanding how to measure metrics and statistics
- Adding basic measurement code to your website through Google Tag Manager
- Working with reports, automatic reporting
- Measuring user behaviour with events
- Data filtering and segmentation
- Description of basic sources (direct, organic, referral)
- Designing follow-up strategies for obtained results
Training session will be led by:
Michal oversees online performance-based campaigns aimed at selling products and services across Europe and in more than 10 countries around the world. He is an expert on performance-based campaigns, as well as on collecting, analysing and evaluating data. Michal is the Head of our Performance Team. He loves the moment when the campaigns under his leadership achieve above-average results. Michal is always upbeat and full of positive energy.
Duration
3 hours
Bonus
One-hour consultation following the training, space for feedback, assessment of training session learning outcomes’ incorporation in the company