Google AdWords advanced training

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Courses and seminars
Google AdWords advanced training

Learn to use advanced settings and optimise your campaigns

Learn about advanced Google AdWords features and upgrade your campaigns to the next level. In “Google AdWords training for (intermediate) advanced users”, we’ll show you how to optimise your campaigns properly to get better results. If you’ve already attended our first “Google AdWords training for beginners”, or if you already have some experience with creating Google AdWords campaigns, this training is designed for you. We’ll teach you to optimise your campaigns properly, better invest your money in ads, and connect individual accounts. You will master remarketing and its strategy and learn about the latest features. The training focuses on advanced keyword management, creation of larger campaigns, and evaluation of results.

Google AdWords advanced training is meant for users who want to deepen and expand their knowledge of calibrating online campaigns in Google AdWords. It is also intended for project managers or marketers in companies.

You’ll get a full-day training session with a presentation delivered in a comprehensible form based on concrete real-world examples focusing on optimising online campaigns properly.

What you’ll learn:

Google AdWords and the advanced features of this ad network
How to optimise campaigns properly and achieve better performance
PPC in the search network in practice
Price offers strategy
Quality score evaluation – factors, measurement, determination
Creating ad extensions
Remarketing – functionality, audience setup
Setting up dynamic remarketing
Evaluating results, tips a tricks for even more powerful campaigns

Training session will be led by:

Michal oversees online performance-based campaigns aimed at selling products and services across Europe and in more than 10 countries around the world. He is an expert on performance-based campaigns, as well as on collecting, analysing and evaluating data. Michal is the Head of our Performance Team. He loves the moment when the campaigns under his leadership achieve above-average results. Michal is always upbeat and full of positive energy.

Michal Majerník

Senior Performance Specialist

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