LinkedIn – engaging profile or a great ad
Improve your private or business account to the maximum and benefit from advertising
LinkedIn is not just a tool for finding great people for your work team or interesting job opportunities. It can and should become your business tool. A tool to promote products, services, get new business contacts, track competition and build loyalty to your brand. LinkedIn training is suitable for users who want to learn how to work with this social network to get valuable information they can use in their personal or work life. It is also designed for project managers or marketers in companies.
You’ll get a half-day training session with a presentation delivered in a comprehensible form based on concrete real-world examples focusing on correctly setting up LinkedIn profile and making use of advertising.
What you’ll learn:
- How to create a profile (personal and corporate) that catches the eye
- What elements must your profile have to be included in “All Stars”
- How to effectively use LinkedIn as a tool
- How to find key people for your business
- Creating content for your personal or corporate profile
- LinkedIn Advertising – Formats and Targeting Options
- Examples of advertising and paid campaigns
Training session will be led by:
Martin, the co-founder and Head of Volis International, is among other things also a certified Google Partners Trainer. He is a very keen educator, and you can find him as a speaker at conferences and as a lecturer at start-up centres or at universities. Martin has been swimming in the waters of online marketing for more than a decade; this amount of experience allows him to see the bigger picture and to tailor the strategy to the needs of both small and large brands. As a bonus, he brings a tone of motivation, which helps with finding a comprehensive marketing solution.
Duration
3 hours
Bonus
Two-hour consultation following the training, space for feedback, assessment of training session learning outcomes’ incorporation in the company