Google AdWords training for beginners

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Courses and seminars
Google AdWords training for beginners

Learn to create professional campaigns for Google

When people look for products and services they mostly turn to Google search engine. PPC advertising is one of the most effective forms of internet advertising. It is therefore necessary for potential customers to be able find your business on Google. In this training you will learn how to turn your advertising on the search and content network into profit for your company. You’ll learn how to use AdWords campaigns to get ahead of your competitors, whether you are selling products, provide services or own a local business.

Google AdWords training for beginners is suitable for users who want to get an overview of online marketing and know how to set up and manage online campaigns in Google AdWords. It is also intended for project managers or marketers in the field of advertising or web design.

You’ll get a full-day training session with a presentation delivered in a comprehensible form, covering everything from basic concepts, account settings and keyword-targeting to text-based ad creation.

What you’ll learn:

Overview and explanation of basic concepts and Google AdWords functionality
Cross-section of Google AdWords campaign settings, working with Google Display Network
Analysing, targeting, and scheduling your keywords
Creating and planning an online campaign
Campaign location and language targeting, definition and types of targeting (geographic, demographic…)
Creating target audiences – goals, products, and customers
Google AdWords account structure and interface
Setting budget and price offers
Google AdWords campaign extensions + remarketing

Training session will be led by:

Michal oversees online performance-based campaigns aimed at selling products and services across Europe and in more than 10 countries around the world. He is an expert on performance-based campaigns, as well as on collecting, analysing and evaluating data. Michal is the Head of our Performance Team. He loves the moment when the campaigns under his leadership achieve above-average results. Michal is always upbeat and full of positive energy.

Michal Majerník

Senior Performance Specialist

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