Local PPC campaign for the Atlas Group company
Goals
- To increase the number of leads from the web
Solutions
- Local PPC campaign in Google AdWords
- Google AdWords remarketing
Results
- All leads increased more than 5 times
- 57% increase in micro-conversions on the web
Published
July 2018
Services
Banner Campaigns - Google Display Network, Etarget, Inres, RTB Network, Sklik • Online campaigns • PPC campaigns - Google AdWords
Atlas Group is a company providing accounting, tax advisory and legal services for other enterprises. To increase their sales, we created a smaller PPC campaign for Google search engine, targeted at Bratislava.
Despite the strong competition, the campaign achieved good results thanks to the affordable acquisition price.
The campaign was split into two parts according to the range of services and location. First part covered users in Bratislava, the second one was aimed at other users in Slovakia, seeking accounting, tax advisory and legal services in Bratislava. Short-term remarketing with animated banners was an additional part.
Results of the campaign
In over 4 months, the campaign increased website goal fulfilment by 57.5% (including micro conversions, such as interaction with a map, social buttons, etc.)
More importantly, the lead generation increased 5 times:
- 10 times more submitted contact forms
- 215% increase in clicks to write an e-mail
- Approximately 30€ per lead at an affordable price
Paid campaign also contributed to organic traffic, which increased by 44%, and to direct traffic, which increased by 17%.