Branding campaign and use of animated banners for Peugeot
Objectives
- Increase awareness of the new Peugeot 5008 – a whole new dimension for SUVs
- Present the benefits of the new model
- Compile an email database
Solution
- We have created a microsite featuring a covered car that people had to unveil
- We presented the benefits of the car and motivated people to compete for the Peugeot 5008 for the weekend
- We have created attention-grabbing animated banners showing only the front and rear masks of the car
- We have strengthened the campaign with remarketing banners
- We have sent out an email containing information about the car and interesting places in Slovakia
Results
- 1615 email addresses (of people taking part in the contest)
- nearly 5,000,000 impressions (views)
- more than 20,000 banner clicks
- 120 people showed interest in a test drive
- price quotes for 902 users
Published
April 2018
Services
Banner Campaigns - Google Display Network, Etarget, Inres, RTB Network, Sklik • Online campaigns • Social Network Campaigns - Facebook, Instagram, LinkedIn, Twitter, Snapchat, YouTube • Webs and solutions
To market the new SUV Peugeot 5008 we created a microsite featuring the new car model, which was covered, and encouraged the visitors to unveil it. People were asked to choose 3 benefits that they considered the most important in a new car. Once the car had been unveiled, the visitors could enter a competition via email. The microsite displayed information on all the benefits of the car, its driving characteristics, design and the most high-tech technologies that the car of a whole new dimension for SUVs has built-in. Important features were the get-a-quote as well as order-a-test-drive buttons. In our campaign, we made use of attention-grabbing animated banners that we compared through A/B testing. We supported our entire campaign with remarketing.
Campaign results
Within one month, we received:
- 1615 email addresses (of people taking part in the contest)
- nearly 5,000,000 impressions (views)
- more than 20,000 banner clicks
- 120 people showed interest in a test drive
- price quotes for 902 users
Most successful targeting:
- Users over 36 years of age / interest in vehicles / placement on top websites (topky.sk, sme.sk …).
At the same time, our campaign:
- spurred curiosity among people and raised awareness of 5008
- obtained a valuable database of email addresses that we can use in the future
- left an original impression thanks to animated banners
- gained an additional output (user generated content) – which priorities are important to Slovak people in a new car
- obtained cookies
