Digital marketingagency
Google Partner

Gretsch Unitas: PPC campaign and web redesign

Goals

  • To generate more leads from the web

Solutions

  • Partial web redesign
  • Content changes on the web
  • PPC campaign revision using AdWords and Sklik systems

Results

  • Increase in conversion rates by 30% in Slovakia and by 40% in the Czech Republic
  • 7% increase in the number of websites per visit
  • More than 20% increase in the visitors’ time spent on site

Published
March 2018

Services
Digital marketing consultancy - communication analytics and strategies, independent audits of Google campaigns, SEO audits, UX audits • Online campaigns • PPC campaigns - Google AdWords • Webs and solutions

I want a branding campaign

Gretsch-Unitas is a German company producing automatic doors. In Slovakia and in the Czech republic, the company operates in an online environment via www.automatickedvere.com webpage. The company uses Google AdWords PPC campaigns and the Sklik system in the Czech republic. It’s aimed at B2B clientele.

Problems and solutions

Campaigns were achieving poor results. Czech campaign was spending a lot of money with no desired outcome. On the other hand, Slovak campaign was achieving some partial results but with low volume. The situation required a major campaign reworking.

It was also necessary to at least partly redesign the outdated website, by means of content and functional changes on the web, as the conversion rate was very low.

Gretsch-Unitas - redesing

Quantitative UX audit was carried out by means of user session replay, heatmap tracking, online questionnaire as well as using Google Analytics.

Results of Czech version of the website

Results of Czech version of the website

Streamlining of the Czech campaign lead to the following:

  • 40% increase in conversion rates (submission of contact forms)
  • 25% decrease in capital invested
  • Zlepšenie kvality návštevnosti – the number of websites visited per one visit increased by 7.5% and the average time on sites increased by 27%
  • The paid website traffic fell by 33%.

 

Results of Slovak version of the website

  • 30% increase in conversion rates
  • 25% increase in capital invested
  • 12% increase in paid website traffic
  • 106% improvement in the click-through rate
  • The number of websites visited per one visit increased by 7%, the time spent on websites increased by 22.5%
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