FARMOVE do práce – a new lead generation website

FARMOVE do práce specializes primarily in regular distribution of fruit and vegetables to offices (business premises and home offices)

The goal of this project is to design a new clean and simple lead generation website that will serve primarily as a tool for lead generation utilizing online marketing campaigns.

The web page was to encompass some visual elements of corporate identity of the company FARMOVE to retain, at least partly, the visual identity of the brand.

Graphics – “tailored” templates

Given the approaching website delivery due date and a tight budget the most suitable solution was to utilize the existing WordPress template and adjust it.

The first step was to help the client choose appropriate WordPress template which was subsequently modified by our graphic designer to meet our client’s needs and encompass the elements of the visual identity of the company.

Lead generation design

The primary goal of our website is new lead generation from online marketing activities of the client. Therefore, each subpage contains adequate number of so called CTA (call to action) buttons whose main purpose is to navigate users to fill the order forms.

Cooperation and readiness of the client bear fruit

One of the key project implementation requirements was the fast project delivery, which may of course sometimes pose a challenge either for us or for our clients. Speedy project implementation is a request we encounter every time we work on a certain project, however only a small number of clients realize that implementation of the project is to a great extent directly related to their readiness and cooperation.

Fortunately our client FARMOVE was well aware of its important role in the production process and provided us with all the documents needed (texts, photographs, answers to our additional inquiries) in an exemplary way. The timely delivery of all the necessary documents (in a form requested) was one of the crucial factors that helped us to accomplish this project in a timely manner. After only a week the website is ready to be up and running.