Can you tell which is the real foodstuff?
Objectives
- Lead a potential customer to the proposed landing page www.skutocnepotraviny.sk
- Get across the quality of food with the aim of visiting the store
- Obtain an email contact database
Solution
- Microsite featuring a test and information about the newly opened store – www.skutocnepotraviny.sk
- Visitors could share the test results on social networks to help spread the campaign
- As a motivation to visit the newly opened store and share their emails with us, we have offered a discount coupon
- We have supported microsite visits by search engine campaigns as well as by Google’s dynamic banner campaign
Results
- Almost 13,000 unique visitors to the microsite
- 67% of visitors took the test
- Nearly 1000 new email contacts
- Over 170 test results shares on Facebook
- More than 90% of positive responses
- 200 coupons used directly in the store
Published
April 2018
Services
Banner Campaigns - Google Display Network, Etarget, Inres, RTB Network, Sklik • Online campaigns • PPC campaigns - Google AdWords • Social Network Campaigns - Facebook, Instagram, LinkedIn, Twitter, Snapchat, YouTube • Webs and solutions
Dual food quality is a problem that we can solve by learning how to recognize real foodstuff from their imitations. On the occasion of launching 3rd YEME – Foodstuff full of taste store in Panorama City in Bratislava, we tested customers to find out if they face the tricks played on them by the food industry.
Solution
- microsite featuring a test and information about the newly opened store – www.skutocnepotraviny.sk
- visitors could share the test results on social networks to help spread the campaign
- As a motivation to visit the newly opened store and share their emails with us, we have offered a discount coupon
- We have supported microsite visits by search engine campaigns as well as by Google’s dynamic banner campaign
Results
- Almost 13,000 unique visitors to the microsite
- 67% of visitors took the test
- Nearly 1000 new email contacts
- Over 170 test results shares on Facebook
- More than 90% of positive responses
- 200 coupons used directly in the store